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Philip Morris 'I Love Lucy'

Published 1964

Animated and live commercials with Lucille Ball and Desi Arnaz advertising Philip Morris cigarettes.

Audio/Visual sound, color


View more information at Legacy Tobacco Documents Library


Reviewer: solinvictus - - November 30, 2011
Subject: Copyright
Philip Morris has been removing this clip from various repositories and archives around the internet. This version appears to be the only one they haven't taken down yet.

I'm not sure of their legal standing, but most webhosts just remove when they get a complaint.

Just thought I'd give a heads up to any archivers out there, you might want to back up any philip morris related content before it's purged/censored.
Reviewer: bgrauman - - April 18, 2009
Subject: What this really is...
This was taken from the end of a December 1952 episode of "I LOVE LUCY", featuring the animated "Lucy" & "Ricky" (who appeared in the original opening titles, and transitions to the sponsor's commercials during the program), leading into a final "integrated commercial" featuring Lucille Ball & Desi Arnaz in the flesh, pitching their sponsor's product (in character). Each week, their "pitch" was different, but the idea was the same- convince viewers that Philip Morris was the ONE cigarette they should smoke. Usually, Johnny Roventini, the famous Philip Morris "bellhop", ended their "soft-sell" with his famous clarion call, "Call For Philip Mor-Aiss!", followed by the closing credits, featuring a Philip Morris pack in the background [it was the sponsor's custom to feature their product or logo during these credits, which were later refilmed for daytime and off-network repeats, minus the sponsor's product].
Reviewer: Polina Ilieva - - January 30, 2008
Subject: LTDL videos quality
This clip is a copy of a video that we ordered from the Minnesota Tobacco Document Depository. The Minnesota Depository houses some 27 million pages of internal tobacco industry documents and multimedia materials which were deposited and made available through the 1998 Master Settlement Agreement (MSA). The depository received copies of videos from tobacco companies, in this case from Philip Morris. As you can see it’s a long process and it’s also possible that companies don’t have “original 35MM negatives” that may be kept by studios that produced them. The main goal of the LTDL is to make these materials available and accessible by general public and researchers.
Reviewer: Robin_1990 - - January 30, 2008
Subject: Terrible Picture Quality
This is obviously transfered from a VHS tape made in the 80's. The original 35MM negatives are stunning, Why can't somebody upload them?